The main idea behind Bangkok boutique hotel is to establish intimacy. In that sense, the architecture and structural design of the establishment must also reflect this philosophy. Additionally, these hotels want to go for distinct structures that can make one stand out from the rest of its competitors. This distinctive feature can also contribute to the theme of the establishment, further helping it attract a particular niche of frequent customers.
The basic setup, something of an unwritten rule and informal convention, is that boutique hotels do not have over 150 rooms. Of course, Bangkok boutique hotel do not really bind themselves to a particular set of standards when it comes to defining what boutique hotels actually are. These hotels are better suited for travelers and guests who are seeking a different kind of lodging, accommodations that do not simply bank on comfort and luxury but also rely on the aura that the hotel exudes and on a one-of-a-kind quality of service.